Research Solutions
Focus Data customizes its research to meet a wide variety of problem solving needs.
Market Analysis
- Measure market share
- Understand market and industry trends
- Determine awareness/perceptions of products and services
- Benchmark and position against major competitors
- Develop effective sales and marketing strategies
- Target new market opportunities
- Identify most effect distribution channels
End-User Requirements
- Formulate user and prospect profiles
- Customer Satisfaction 360/loyalty
- Determine future acquisition plans
- Estimate current and future end-user acquisition budgets
- Understand purchase cycle, and identify the key decision makers
- Identify most important criteria in the decision making process
- Assess users’ receptiveness to emerging technologies
- Determine end-users’ strategies for migration to new products and services
- Identify customers’ service and support needs
- Assess the feasibility of outsourcing, third party, and multivendor support
To learn more about Focus Data’s research services, please request a proposal, or contact Mona Dabbon at O-508.303.3400 M-508.397.8176 or email mdabbon@focusdata.com